Stargroove Collective

Stargroove Collective provides graphic design, website development, and marketing in the heart of the Finger Lakes. Locally owned and operated in Geneva, NY we serve individuals, businesses, and organizations of all types through out Central and Western New York.

Website Design

Our responsive websites are designed to perform well on all devices. Built on Twitter's Bootstrap technology to ensure a quality user experience on a smart-phone, tablet, or traditional computer. Our hand-code approach ensures programming that meets current web standands of HTML5 and CSS3. The result is a modern website that loads faster, gets better search ranking, with a clean look.

Graphic Design

We provide graphic design for print and digital format. Whether you need traditonal print collateral like business cards, brochures, and pamplets or high-quality digital documents, infographics, and imagery Stargroove can provide a comprehensive graphic design package to capture your unique message.

Brand Identity

From basic logo design to complete brand identity we can develop a logo and graphics package to capture the spirit of your brand. This tells your story in a blink while providing a touchstone to connect with your target audience.


Stargroove Collective believes strong design should always focus on communication. The right message delivered by thoughful imagery, subconcious color, use of space, and typography. Fundamental promotional tools such as poster or print advertisement designs can carry a brand or message far. Combining those marketing methods with online marketing campaigns and social media promotion will expand your reach beyond expectations.

Our Approach


Founder and lead designer Michael George is a trained music composer. Through this he learned the importance of layers and the nuanced ways they interact. Whether composing a sonata, coding a site, or cooking a stew it is crucial to consider the dynamics between design elements for optimum impact.


Our design approach is inspired by the Holon theory, combining minimalistic elements that blend to create a clean complexity. By refining each layer of a design SGC creates harmony between the proportion, typography, imagery, content, branding, and other elements to strengthen the whole project.

The Collective

The "Collective" in our name refers to the network of talented artists, engineers, copywriters, photographers, and other experienced creatives. Michael serves as lead designer, programmer, and project manager for each stage of the project. He will assemble a small team tailored to the needs and goals of this project. This agility of this approach ensures efficiency and quality work. SGC provides high-caliber talent of a larger firm, but with the service and attention of a small company.

Our People

Designer Michael Gonzalez

Michael George

Stargroove was founded in 1997 by musician Michael George. A trained composer who applies his music experience to design projects. The parallels between music, design, and technology are numerous. His nuanced use of dynamic layers to create clean, emotive design sets him apart from other designershis contemporaries.

Marc Anthony Roriguez

Marc Anthony

A LEED Certified Architect, Marc Anthony knows how to design under contraints. A pragmatic, analytical problem-solver accustomed to finding the best design solutions. He also considers the 'human experience' of a design to obtain intuitive results. Awarded his MBA of Marketing from the Jenkins Graduate School of Management at NC State University in 2014.

Designer Michael Gonzalez

Justin Mastrangelo

Justin is a designer, screen printer, artist, and art educator. His graphic work focuses on the strength of good typography, strong imagery and the conversation that is created between the two. The knowledge that he's attained is one that he shares in his endeavor as an art educator.

Designer Michael Gonzalez

The Collective

At the heart of Stargroove's creative core is a team of three. They collaborate with a network of talented designers, writers, artists, programmers, photographers, and other creatives. This makes the "Collective" innovatinve and distinct. Each project is unique and we assemble the right talent to tackle the work. This agility affords us a high level of quality with a low overhead.

Our Work

Great Chicken Wing Hunt New York City, NY

Stargroove Collective provided graphic design, promotions, and web development for this award winning documentary film. Michael George collaborated with director Matt Reynolds on a successful Kickstarter fundraising campaign that generated nearly $17,000 to complete the project.

This design package included custom graphic design, website development, social media, and marketing to raise awareness and increase visibility of the film. Since it's release "The Great Chicken Wing Hunt" movie continues to win awards and receive great reviews at showings throughout this country and abroad.

Great Chicken Wing Hunt Movie
Great Chicken Wing Hunt Movie

Crosscut Saw Company Seneca Falls, NY

The Crosscut Saw Company is the last remaining American manufacturer of traditional human powered saws and log building tools. For more than sixty years they have provided quality American made saws and accessories. With no retail space their sales come almost exclusively from their website. When it was time to update the website to bring it up to modern standards they chose Stargroove Collective in Geneva, NY.

Lead developer Michael George designed a new website design compliant with current web standards of technology and security. Based on current HTML5 CSS3 technology to provide visitors with a smooth browsing and shopping experience. The new site was developed on the WordPress platform and the shopping cart is powered by a customized WooCommerce engine.

CCN International Geneva, NY

For over 40 years CCN International has manufactured fine office furniture and conference tables. They stand out from the crowd due to their craftsmanship and ability to respond quickly and precisely to very specific and individual needs of each of our clients. They create product platforms, and when needed, tailor them to fit specific requirements. That is how they started back in 1972, and how they stay relevant in today's marketplace.

CCN chose Stargroove Collective to help to launch their new workstation collection called 'realm'. Lead designer Michael George developed a comprehensive product launch campaign that included branding, print collateral, specification guide, and web components.

Great Chicken Wing Hunt Movie

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